iTunes on Mac only plays some native formats: AIFF, WAV, Apple Lossless, AAC und MP3. But there are other platforms like Windows and Linux with ohter media formats like .wma, .flac and the famous .ogg.
If you want to play this formats with itunes you can install some software:
- WMA: http://www.microsoft.com/…/player/wmcomponents.mspx
- OGG: http://www.xiph.org/
- FLAC: http://blowintopieces.com/fluke/
This works only for iTunes. If you want to play such items on your iPad/iPhone you need a converter to convert is to mp3. For this approach your can use Switch.
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